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STONE ISLAND

L1S15 6100011 S0297-V0093

€ 264.46 264.46 EUR € 264.46

Not Available For Sale

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Stone Island: Technical innovation with urban authority

Stone Island has been a reference point in Italian casualwear since 1982, combining fabric research, utility-driven design, and a strong streetwear presence. The brand is known for pushing technical development while maintaining a bold, instantly recognizable identity.

Origin & background

  • Stone Island was founded in Italy in 1982 by Massimo Osti.
  • The brand built its reputation through textile experimentation and garment innovation.
  • Its identity connects technical function, research, and modern urban culture.

Positioning & brand image

  • Stone Island is positioned as premium technical casualwear with strong streetwear credibility.
  • It is known for garment dyeing, innovative coatings, and the iconic compass patch.
  • The brand appeals to men who want function, authenticity, and a confident modern look.

Why choose Stone Island at World of Milano

  • Fabric innovation: Research-driven materials give the collection a distinctive technical edge.
  • Iconic identity: The compass badge and recognizable treatments make the brand immediately identifiable.
  • Urban versatility: Jackets, sweats, and technical essentials work across casual and street-focused wardrobes.

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