Your personal data helps us to assist you as effectively as possible, both online and in-store. We therefore consider it extremely important to protect your data with the utmost care. Below you will find a detailed overview of the data we collect and exactly how we use it. If you have any questions or comments, please do not hesitate to contact our customer service team. They will be more than happy to help you. You can reach them however you prefer:

§ By email: info@worldofmilano.be 
§ By telephone: +32 89 41 44 59

1. Data controller and rights of the data subject
2. Personal data we collect
3. What do we use this personal data for?
4. Newsletter subscription
5. Cookies
6. How long do we keep your personal data?
7. Transfer of data to third parties
8. Data controllers and data processors
9. Security of your personal data
10. Rights

1. CONTROLLER AND RIGHTS OF THE DATA SUBJECT

This privacy policy applies to the website and services of World of Milano (hereinafter referred to as “we” or “us”). Milano Herenmode BV, with its registered office at De Commanderie 2, 3740 Bilzen-Hoeselt, registered in the Belgian Crossroads Bank for Enterprises under number BE 0653 818 701 and known by the trading name: World of Milano, is responsible for the collection, processing and use of your personal data. Within World of Milano, Rune Wijnen has been appointed as Data Protection Officer. We attach great importance to the privacy of our customers and visitors to our website. That is why we process your data only in a manner that complies with the General Data Protection Regulation, also known as the GDPR. You have the right at any time to view, consult, amend or delete your data from our database free of charge. Our Customer Service team will do everything possible to assist you immediately. You can contact them via email, telephone, Facebook or Instagram. To ensure that you are the one making the request for access, amendment or deletion, we may ask you to provide a copy of your ID card at that time.

2. PERSONAL DATA WE COLLECT​

​Every time you visit our websites or World of Milano stores, we use your personal information to process your orders and purchases correctly and to communicate with you efficiently. This enables us to assist you more effectively with any returns. If you are a member of our loyalty programme and wish to enjoy its benefits, we need your details to credit points to your account. Below is an overview of the personal data we use for your customer registration: 
​§ Your surname
​§  Your first name
​§ Your gender
​§  Your height
​§  Your clothing sizes
​§  Your email address
​§  Your date of birth  
​§  Your delivery address
​§  Your address
​§  Your place of residence
​§  Your billing address
​§  Your phone number  
​§  The type of device you use to visit our websites
​§  Your debit card number or credit card number
​§  Sales history
​§  The log history 
​§  Your IP address and cookies 

This data is listed below as “Personal data”. You provide this data directly to us, for example when you create an account on our websites, make a purchase online or in-store, and when you subscribe to the World of Milano newsletters.

3. WHAT DO WE USE THIS PERSONAL DATA FOR? ​

  § Your personal account  
We use the personal data you provide to create your personal account. This is handy when you browse our website, as it means you don’t have to enter your details every time. We also process your data to process your purchases correctly and to communicate with you.

​§ Loyalty scheme
We also use your surname, first name and address to link all purchases to your account. This is necessary to ensure that the points you earn through your online and in-store purchases are credited to the correct account, so that you can enjoy all the benefits. We need your email and/or postal address to send you a number of benefits linked to the loyalty programme, and, if you order via one of our websites, to send you payment details, confirmation and dispatch information for your order.

​§  Communication 
We use your personal details and purchase history to keep you up to date with our offers, the latest trends and new arrivals, along with tips tailored specifically to you.

​§  Customer service 
To help you quickly if you have any questions, we use your details and keep notes. This way, we can find everything straight away the next time you contact us.  

​§  Competitions  
If you enter a competition, we will ask for your name, address and email address, as well as any other information that may be relevant to the competition. Further details will always be set out in the competition rules.

​§  Improving our service 
We do everything we can to ensure you have the best possible shopping experience. That’s why you may receive an email from us asking for your feedback on your visit to our shop. You can, at any time and without any problem, indicate that you would prefer not to receive any communications, emails or other correspondence from us. You can do this without giving a reason, for example by clicking on the unsubscribe link provided at the bottom of every email, or simply by contacting our customer service team via the various channels, such as by phone, email, chat and our social media channels.

The legal grounds for processing are therefore, as appropriate: 
- your consent (Article 6(1)(a) of the General Data Protection Regulation (GDPR)); 
- processing is necessary for the performance of a contract to which you are a party or to take steps at your request prior to entering into a contract (Article 6(1)(b) of the GDPR); 
- processing is necessary for compliance with a legal obligation to which we are subject (Article 6(1)(c) of the GDPR); 
- the processing is necessary for the purposes of the legitimate interests pursued by us or a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject (Article 6(1)(f) of the GDPR). The legitimate interests pursued by us or a third party are as follows: normal business operations, maintaining our relationship with our clients, and protecting our rights and interests.​

4. NEWSLETTER SUBSCRIPTION

To subscribe to our newsletter, we need your explicit confirmation that you would like to receive information from us. You can do this easily by ticking the checkbox provided, which indicates that you consent to the registration, processing and use of your email address. You can unsubscribe from this service at any time without giving a reason. You can do this simply by clicking on the unsubscribe link at the bottom of each newsletter or by contacting our customer service team via the various channels, such as by phone, email, chat and our social media channels.

5. COOKIES 

World of Milano uses cookies and similar technologies to enhance your visit to Worldofmilano.be as enjoyable as possible. By collecting data about your online behaviour, both on our website and elsewhere, we and third parties can tailor adverts and content to your interests, and you can share information via social media. If you continue to use our website, we will assume that you accept these terms. Cookies are simple small text files that your computer or mobile device stores when you use our websites. By using cookies and other techniques, we ensure, for example, that: 
​§ Browsing our websites is more enjoyable and easier for you; ​
§ You do not have to repeatedly enter the same information when visiting our online shop;
​§ We can offer you special features such as recently viewed items or alternative items based on your interests; ​
§ We can measure the use of our websites and identify areas for improvement; ​
§ We can show you adverts and recommendations based on your interests;
​§ We can recognise the device you are using when you visit our site; ​
§ We can record (or have recorded) how often an advert is displayed in order to better tailor adverts to your needs and interests ​

6. HOW LONG DO WE KEEP YOUR PERSONAL DATA?

 We retain your personal data for 10 years following your last interaction with us in order to fulfil the purposes set out in this privacy statement.​

7. TRANSFER OF DATA TO THIRD PARTIES

When you register in our shops or place an order online via our e-shop, you agree to World of Milano’s Terms and Conditions. 
Your personal data will only be passed on to third parties, to the extent permitted by law, for the purpose of fulfilling the contract or completing the payment for your order. In connection with your order, our partners (such as carriers, logistics companies and banks) receive all necessary data, which they may only use to fulfil their duties. We also require them to comply with data protection legislation and to treat your data with the utmost care. We have signed an agreement with each of our partners confirming that they have taken the necessary measures to protect your personal data at all times.

8. Data controllers and data processors

Your data may be processed by all staff members at World of Milano in the course of carrying out their duties. In addition, we also pass on your data to third parties, as described above.  

9. SECURITY OF YOUR PERSONAL DATA

We do everything we can to protect the security and confidentiality of your personal data. We use appropriate technical and organisational measures to ensure that the processing complies with the requirements of national and European legislation.

10. RIGHTS ​

​§ Right of access and inspection 
You have the right to access your data at any time, free of charge. To do so, simply contact our customer service team. 
​
​§ Right to rectification, erasure and restriction 
You always have the right to request that we rectify, supplement or erase your personal data. 
​
​§ Right to object 
You also have the right to object to the processing of your personal data. 
​
​§ Right to data portability 
You have the right to receive your personal data processed by us in a structured, commonly used and machine-readable format and/or to transfer it to other data controllers. 

​§ Right to withdraw consent 
 Where processing is based on your prior consent, you have the right to withdraw that consent.

CHANGES ​

This privacy policy is tailored to the services we offer on our websites and in our shops. We reserve the right to amend or update this privacy policy at any time. In the event of significant changes, we will announce this on our homepage.

QUESTIONS AND FEEDBACK

If you have any questions about this privacy statement, please feel free to contact us using the details below: 
§ By email: info@worldofmilano.be
§ By telephone: +32 89 41 44 59​